1) Choose the Right Name

Think about your name when setting up your accounts. Most social media accounts are organized by usernames. Make your username as relevant to your business as possible without using extensions that confuse your fans. (ex: “yourbusiness1”). If your username is not available, or if your business is relatively unknown, try holding down a name relevant to your industry that is easy for users to understand. For example, if you’re a Nail Tech in Vegas, try to get the name “VegasNails”.

2) Use The Right Size/Resolution Images

Nothing screams “unprofessional” like unprofessional images. Make sure all of your images sit perfectly within the set image guidelines within social media. When creating graphics, standard web resolution is 72 dpi. Most profile picture areas on social media sites will accept or resize a graphic that is 300x300. For image posts that will work on Facebook, Pinterest and Google+, I recommend creating images with a width of 403. If the background of your social media account allows you to customize your background, like Twitter, at the very least switch away from the default setting or upload a customized design.

3) Make Sure Your Links are Working On Your Posts

It happens, sometimes links won’t work! On sites like Facebook and Google+, make sure your link registers and pulls up the image preview before posting. If you’re using shortened links, always test the link before posting.

4) Don’t SPAM!

Remember, your fans are bombarded by advertising daily. Refrain from over selling them. Don’t attempt to make a sale with every post. Try to incorporate interesting posts without directly asking for money. You will get better interactions and less people unfollowing you.

5) Stay Positive

In whatever you do, stay positive. Treat every update as an effective use of PR that you, and your company, could be held accountable for. Negativity is an unprofessional trait that can spread through social media quickly so stay away from any insults, fighting, & slamming of other accounts even if they are your competitors or people instigating trouble.

6) Stay Consistent

Professional businesses are working every day. If your social media account sporadically posts, or appears inactive for long periods of time, your customers will not have you in mind, or worse, think the business itself is inactive. If your time is short, look into using a social media management company to help you maintain a good presence.


When utilizing just a few of these tips, your social media accounts will look great & be well on their way to creating¬ a great and active following.



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